Datapoint: Anthem Plots Major Rebrand

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March 15

Anthem, Inc., the largest Blues affiliate in the U.S., last week said it plans to change its name to Elevance Health. Executives said the new branding will better reflect its capabilities “beyond traditional health insurance,” such as its PBM business, mental health services and digital offerings. The insurer currently serves 35,586,260 lives.

Source: AIS’s Directory of Health Plans

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