Datapoint: Anthem Plots Major Rebrand

Anthem, Inc., the largest Blues affiliate in the U.S., last week said it plans to change its name to Elevance Health. Executives said the new branding will better reflect its capabilities “beyond traditional health insurance,” such as its PBM business, mental health services and digital offerings. The insurer currently serves 35,586,260 lives.

Source: AIS’s Directory of Health Plans

0 Comments
AIS Health Staff

AIS Health Staff

Related Posts

businessman-using-laptop-computer-and-digital-tablet-analyzing-sales-data-and-graph-chart
June 1

Datapoint: FDA Approves Lexicon’s Heart Failure Drug

Read More
businessman-using-laptop-computer-and-digital-tablet-analyzing-sales-data-and-graph-chart
May 31

Datapoint: FDA Approves Celltrion’s Humira Biosimilar

Read More
businessman-using-laptop-computer-and-digital-tablet-analyzing-sales-data-and-graph-chart
May 30

Datapoint: Minnesota to Adopt Public Option Insurance

Read More

GAIN THERAPEUTIC AREA-SPECIFIC INTEL TO DRIVE ACCESS FOR YOUR BRAND

Sign up for publications to get unmatched business intelligence delivered to your inbox.

subscribe today