Datapoint: Arizona Blues Insurer Launches Primary Care Business

Blue Cross Blue Shield of Arizona (AZ Blue) on June 29 unveiled the launch of Prosano Health Solutions, Inc., a new primary care subsidiary. The insurer said it intends for Prosano to “become an integral part of improving healthcare for Arizonans.” Prosano’s first “advanced primary care center,” which offers primary care, behavioral health and lab services, as well as a pharmacy and virtual care options to AZ Blue employees, is open in Maricopa County, with three additional locations planned to open in 2024. AZ Blue will also launch a new health plan, BlueSignature Prosano PPO, to employer groups next year. The Blues payer is currently the second-largest insurer in Arizona (behind UnitedHealthcare), with 998,051 members.

Source: AIS’s Directory of Health Plans

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