Datapoint: BCBSMI to Offer New Exchange Plan for Young Adults

Blue Cross and Blue Shield of Michigan will offer a new individual commercial product, the Preferred Value Plan, for adults under 30 on the exchange marketplace for the 2022 plan year. The plan will launch in 63 Michigan counties, and will include primary care, behavioral health, telehealth and urgent care benefits. With 153,000 members, BCBSMI currently has the largest exchange presence in Michigan, holding 59.1% of the market.

Source: AIS’s Directory of Health Plans