Datapoint: Blue Shield of California Launches Virtual-First Plan

Blue Shield of California this week said it is launching a virtual-first health plan for employer groups, Virtual Blue. Benefits will include $0 virtual primary care visits, as well as integrated behavioral health services and access to specialty care in 20 specialties. Coverage will begin April 1. Blue Shield of California is the third-largest insurer in its home state’s group risk-based market, with 1,415,281 members. Kaiser Foundation Health Plan, Inc. and Elevance Health hold the top two spots.

Source: AIS’s Directory of Health Plans

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