Datapoint: CareFirst Program Aims to Boost Medication Adherence

July 20

CareFirst BlueCross BlueShield is partnering with Baltimore-based medication engagement company Scene Health to boost medication adherence among its Medicaid members, according to a July 14 press release. CareFirst’s Medicaid members in Maryland will have free access to Scene’s digital medication support program, which offers individual coaching and video-based personal engagement. “Scene Health…shares CareFirst’s vision of patient-centered care while encouraging individuals to take an active role in their health,” the insurer wrote in a statement. CareFirst currently serves 83,865 Medicaid members in Maryland, about 6% of the state’s managed care beneficiaries.

Source: AIS’s Directory of Health Plans