Datapoint: CVS Acquires MA Brokerage Platform
May
6
CVS Health has acquired startup Medicare Advantage broker Hella Health, according to a LinkedIn post from founder Rafal Walkiewicz. Hella Health aims to create an easier experience for seniors shopping for MA plans online. “Through this combination, CVS Health will expand its multi-payer technology platform to include a wide range of insurance offerings, supported by trusted advisors and agents, to provide a simple, direct-to-consumer Medicare shopping and enrollment experience,” Walkiewicz wrote. CVS Health’s insurance arm, Aetna, already offers plans on the platform, alongside other large MA insurers. Aetna is currently the third largest MA insurer in the U.S., serving 4,137,068 members.
Source: AIS’s Directory of Health Plans
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