Datapoint: Elevance Rebrands Maryland Medicaid Business

Amerigroup Maryland, a state Medicaid subsidiary of Elevance Health, has changed its name to Wellpoint Maryland as of Jan. 1, 2023, according to a Jan. 3 press release. Wellpoint is a legacy brand for Elevance, and the name will be used across most of its public sector businesses in the next few years. “This step in the company’s rebranding is a continuation of our bold and ambitious purpose to improve the health of humanity by serving people across their entire health journey,” Vincent M. Ancona, president of Wellpoint Maryland, said in the press release. Wellpoint Maryland is currently the second-largest Medicaid MCO in the state, behind Johns Hopkins, serving 331,654 members.

Source: AIS’s Directory of Health Plans

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