Datapoint: Independence Blue Cross Takes on Colorectal Cancer Screening Campaign

Independence Blue Cross is teaming up with the Colorectal Cancer Alliance in a campaign to get more Black Philadelphians screened for colorectal cancer. The “45+ Reasons” campaign will aim to get more than 5,000 Black Philadelphia residents ages 45-75 to undergo screenings, in a bid to reduce the “significantly higher incidence and mortality rates” of colorectal cancer among Black Americans. The initiative “leverages authentic voices and stories to encourage Black individuals to seek information and screening options for colorectal cancer while breaking the stigma associated with the disease,” Independence said in an Aug. 8 press release. Independence Blue Cross is currently the second-largest insurer in Pennsylvania, serving 2,100,951 members. Its public-sector focused affiliate insurer, AmeriHealth Caritas, serves an additional 1,078,817 members.

Source: AIS’s Directory of Health Plans

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