Datapoint: Johns Hopkins Rebrands Insurance Arm

July 18

Baltimore-based health system Johns Hopkins Medicine is rebranding its health insurance unit, Johns Hopkins HealthCare, to Johns Hopkins Health Plans. “Our new name better captures our core business, which is helping our plan members access the top-tier healthcare and the celebrated clinical and research assets of Johns Hopkins,” J.P. Holland, CEO of Johns Hopkins Health Plans, said in a July 12 press release. Hopkins’ insurance brands include Priority Partners, a Maryland Medicaid MCO with 361,352 members, and Johns Hopkins Advantage MD, a Medicare Advantage plan with 14,787 members. The company also serves some employer health programs and TRICARE.

Source: AIS’s Directory of Health Plans