Datapoint: Oscar Launches New Member Engagement Technology

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July 11

Insurance startup Oscar Health on June 29 unveiled a new member communication platform, its Next Best Actions engine. The messaging framework targets member behaviors, identifying patterns in opportunity to drive behavior changes and prioritizing the most important actionable messages for users. Oscar currently serves 1,037,360 members nationwide, with 92.1% enrolled in exchange plans.

Source: AIS’s Directory of Health Plans

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