Blues Plan Launches App-Based Care Management Programs

Blue Cross and Blue Shield of North Carolina is partnering with two vendors to offer free app-based smoking cessation and diabetes reversal programs to its individual and fully insured members. Around 500,000 members will be eligible to participate initially, the companies say.

The programs, run by Carrot Inc. and Virta Health, will be available beginning in November. They address two of North Carolina’s “most pressing health issues,” says Von Nguyen, M.D., vice president of clinical operations and innovations at the Blues insurer. Carrot will run the smoking cessation program and Virta will run the diabetes program.

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