CareFirst, Highmark Roll Out Union-Focused Insurance

Two sizeable regional Blue Cross Blue Shield plans, CareFirst of Maryland, Inc. and Highmark Inc., are teaming up to offer a “new collaboration and health insurance offering” for labor unions. While it’s certainly not the first insurance product to be targeted at organized labor groups, Union Blue does seem to have the ingredients for success in that space, one industry expert says.

In an Aug. 31 press release, CareFirst and Highmark said their new offering will be “a best-in-class healthcare administration experience that meets the unique needs of the men, women and families of labor.” The Northeastern Blues plans said Union Blue will feature “a high-touch experience, committed service and data analytics that enable CareFirst and Highmark to generate deep insights about labor members’ needs, proactively manage their care, and help improve health outcomes.”

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Leslie Small

Leslie Small

Leslie has been working in journalism since 2009 and reporting on the health care industry since 2014. She has covered the many ups and downs of the Affordable Care Act exchanges, the failed health insurer mega-mergers, and hundreds of other storylines spanning subjects such as Medicaid managed care, Medicare Advantage, employer-sponsored insurance, and prescription drug coverage. As the managing editor of Health Plan Weekly and Radar on Drug Benefits, she writes and edits for both publications while overseeing a small team of reporters who also focus on the managed care sector. Before joining AIS Health, she was a senior editor for the e-newsletter Fierce Health Payer, and she started her career as a copy editor at multiple local newspapers. She graduated with a dual degree in journalism and political science from Penn State University.

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