CMS Administrator, AHIP Agree: Medicare Marketing Fixes Were Overdue
During a Sept. 20 KFF webinar, presenters and panelists seemed to agree on one thing: Regulations aimed at curbing misleading Medicare Advantage TV ads are a welcome fix for a mounting problem. Even an executive from the largest health insurance trade group acknowledged that “bad actors” in the MA marketing space need to be reined in — although he also stressed that most people are satisfied with their private Medicare plans.
Meanwhile, CMS Administrator Chiquita Brooks-LaSure, who kicked off KFF’s hour-long virtual event, made it clear that the Biden administration is ratcheting up scrutiny of MA plans primarily in response to rising consumer complaints.
Related Posts

‘Secret Shoppers’ Find People Losing Medicaid May Encounter Raft of Misleading Marketing
READ MORE
CMS Rule Finalizes Marketing Changes, Leaves Out Ban on Sharing Beneficiary Contact Info
READ MORE