Friday Health Plans Gains Foothold in Colorado Marketplace

Despite Colorado’s robust insurance market, relative newcomer Friday Health Plans has managed to gain traction in its first few years. The company recently inked a $50 million funding agreement that may help it expand into new territories and provide the necessary tools to increase enrollment.

Launched by Sal Gentile, CEO, and David Pinkert, president, both health care industry veterans, Friday Health got its start as the two realized that the market was changing with individuals making more decisions, Gentile tells AIS Health. “The inspiration came from watching the development of the market, believing what ultimately would become a consumer-based market…and that plans, operations and tools were going to be necessary to be focused on the health care consumer.”

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