In N.Y. Expansion, Highmark Will Absorb HealthNow Blues Plans With Chart: Highmark to Affiliate With Largest Insurer in Western New York

In a deal that the companies say was validated by the challenges of the COVID-19 pandemic, HealthNow New York Inc. revealed on June 16 that it will become part of fellow Blue Cross Blue Shield licensee Highmark Inc.

“Conversations regarding this potential partnership with Highmark began months ago, but it’s fair to say that the recent impact of COVID-19 really shed light on the threats and the gaps in the broader health care delivery system,” David Anderson, president and CEO of HealthNow, said during a conference call with reporters. “This affiliation will further strengthen our company to respond to our members’ health care needs when additional unexpected pressures arise.”

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Leslie Small

Leslie Small

Leslie has been reporting and editing in various journalism roles for nearly a decade. Most recently, she was the senior editor of FierceHealthPayer, an e-newsletter covering the health insurance industry. A graduate of Penn State University, she previously served in editing roles at newspapers in Pennsylvania, Virginia and Colorado.

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