Insurers, Feds Move to Promote ACA Special Enrollment Period

Both insurers and the federal government are pushing hard to promote the special enrollment period for the federal health insurance exchange: America’s Health Insurance Plans (AHIP) is launching an online decision tool for consumers, while CMS will spend $50 million to promote the SEP and educate potential enrollees.

The SEP began on Feb. 15 and will run through Aug. 15. CMS’s educational campaign, which will last until the end of the SEP, focuses on raising awareness among the uninsured about the new savings opportunities associated with recently expanded premium assistance for those who qualify. In addition, CMS says it is communicating with current enrollees to let them know they can update their enrollment information and access the expanded financial assistance.

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