Insurers Roll Up Sleeves in Bid to Promote Vaccine Equity

With three coronavirus vaccines authorized for use in the U.S. and production and distribution continually ramping up, it’s now more important than ever for stakeholders across the health care system to get involved in helping Americans get those crucial shots — including those who are the hardest to reach.

To that end, America’s Health Insurance Plans (AHIP) and the Blue Cross Blue Shield Association (BCBSA) recently unveiled a pilot initiative aiming to help vaccinate 2 million seniors who are part of the country’s “most at-risk, vulnerable and underserved communities” such as racial and ethnic minorities. Similarly, a language-services company that frequently works with health insurers is rolling out a Vaccine Equity program aimed at “ensuring that all eligible individuals receive the vaccine, regardless of language or cultural barriers.”

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