MA Plans Should Pivot Due to COVID, Election Impact This Fall

Bids for the 2021 Medicare Advantage and Part D plan year are due June 1, and new research on the 2020 Annual Election Period (AEP) suggests that seniors are flocking to MA plans primarily because of enhanced supplemental benefits such as over-the-counter (OTC) allowances and dental coverage, as well as $0 premium options, with notable growth in $0 PPO selections. But while lessons from the prior AEP can inform benefit design and marketing approaches for the next enrollment cycle, plans this fall will be challenged by the double whammy of a presidential election and a predicted second outbreak of COVID-19, industry experts observed during a recent webinar hosted by Gorman Health Group (GHG), a Convey Health Solutions company.

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Lauren Flynn Kelly

Lauren Flynn Kelly Managing Editor, Radar on Medicare Advantage

Lauren has been covering health business issues since the early 2000s and specializes in in-depth reporting on Medicare Advantage, managed Medicaid and Medicare Part D. She also possesses a deep understanding of the complex world of pharmacy benefit management, having written AIS Health’s Radar on Drug Benefits from 2004 to 2005 and again from 2011 to 2016. In addition to her role as managing editor of Radar on Medicare Advantage, she oversees AIS Health’s publications and manages the health editorial staff. She graduated from Vassar College with a B.A. in English.

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