MedSupp Presents Disruption Opportunity for MA Plans

Medicare beneficiaries who shopped and made a coverage change during this last Annual Election Period (AEP) were more likely to stick with their current insurer than in years past, illustrating the dual need for insurers to engage with consumers throughout the year and to innovate with benefits that will attract and retain satisfied members, according to experts speaking at a recent webinar co-hosted by Deft Research and GHG Advisors. At the same time, Medicare Supplemental (MedSupp) customers are showing increased interest in Medicare Advantage, presenting more opportunities to disrupt that market.

Outside of a few dozen rural counties where it’s hard to create an attractive plan network, MA insurers across the country are seeing solid growth, with close to 43% of Medicare eligibles enrolling in the individual and group MA market — moving ever closer to CMS’s estimate that MA penetration will reach 50% by 2025, observed Deft Executive Vice President George Dippel during the April 8 webinar, “2021 AEP: How the Results Will Drive Plan Decisions for 2022 and Beyond.”

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