New Employer-Facing Products Try to Make Health Care Simpler With Chart: Many Large Employers Want Government to Help Control Health Care Costs

With many companies currently hammering out what their employee benefits will look like in 2022, some health insurers are hoping to woo clients by rolling out products that promise to make navigating the health care system a simpler, smoother and more personalized process.

For example, Blue Cross Blue Shield of Michigan this March rolled out a multi­tiered portfolio of digitally enabled care management solutions called Blue Cross Coordinated Care. The offering comes in three “levels of support” that give employers a range of options to aid their members: Core, Navigator and Advocate.

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