New Employer-Facing Products Try to Make Health Care Simpler With Chart: Many Large Employers Want Government to Help Control Health Care Costs

With many companies currently hammering out what their employee benefits will look like in 2022, some health insurers are hoping to woo clients by rolling out products that promise to make navigating the health care system a simpler, smoother and more personalized process.

For example, Blue Cross Blue Shield of Michigan this March rolled out a multi­tiered portfolio of digitally enabled care management solutions called Blue Cross Coordinated Care. The offering comes in three “levels of support” that give employers a range of options to aid their members: Core, Navigator and Advocate.

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Leslie Small

Leslie Small

Leslie has been working in journalism since 2009 and reporting on the health care industry since 2014. She has covered the many ups and downs of the Affordable Care Act exchanges, the failed health insurer mega-mergers, and hundreds of other storylines spanning subjects such as Medicaid managed care, Medicare Advantage, employer-sponsored insurance, and prescription drug coverage. As the managing editor of Health Plan Weekly and Radar on Drug Benefits, she writes and edits for both publications while overseeing a small team of reporters who also focus on the managed care sector. Before joining AIS Health, she was a senior editor for the e-newsletter Fierce Health Payer, and she started her career as a copy editor at multiple local newspapers. She graduated with a dual degree in journalism and political science from Penn State University.

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