New Health Benefit Designs Aim to Offer ‘Softer Landing’

With the COVID-19 pandemic ushering in significant economic uncertainty and consumer frustration mounting over rising health insurance deductibles, benefit designs that aim to give consumers more upfront value appear to be coming back into fashion.

Dave Fortosis, a senior vice president and health care consultant at Aon Hewitt, puts it this way: “There is interest in moving to something more affordable to the average American who is not sitting on a boatload of money.” To that end, companies competing for employers’ business are already rolling out options that seek to address such a need.

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