News Briefs: Anthem Will Rebrand Itself as Elevance Health

March 11

If shareholders approve, Anthem, Inc. will change its name to Elevance Health Inc. The rebranding is meant to show that Anthem is moving beyond mainly offering health insurance products. “Elevance Health represents who we are today. Powered by industry-leading capabilities and a digital platform for health, Elevance Health’s companies will serve people across the entire care journey, connecting them to the care, support, and resources they need to lead healthy lives,” President and CEO Gail Boudreaux said in a March 10 press release. While Anthem’s affiliate health plans won’t change their names, the company “does expect to streamline the number of other brands in the market.”