Payers Use Data, Outreach, Rides to Encourage Vaccination
May 7
Health insurers across the country are doing what they can to get their members vaccinated against COVID-19, drawing on member communication and big data strategies that they have developed over the last several years. Many payers are helping members schedule appointments, securing their transportation to vaccination sites, and even encouraging skeptical members to get inoculated.
Efforts to get members to vaccination sites build on industrywide trends meant to address challenges related to social determinants of health. Many Medicare Advantage plans already offer transportation to members for clinical appointments, and some non-emergency medical transportation is covered by Medicaid.
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