Payers Use Data, Outreach, Rides to Encourage Vaccination

Health insurers across the country are doing what they can to get their members vaccinated against COVID-19, drawing on member communication and big data strategies that they have developed over the last several years. Many payers are helping members schedule appointments, securing their transportation to vaccination sites, and even encouraging skeptical members to get inoculated.

Efforts to get members to vaccination sites build on industrywide trends meant to address challenges related to social determinants of health. Many Medicare Advantage plans already offer transportation to members for clinical appointments, and some non-emergency medical transportation is covered by Medicaid.

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Peter Johnson

Peter Johnson

Peter has worked as a journalist since 2011 and has covered health care since 2020. At AIS Health, Peter covers trends in finance, business and policy that affect the health insurance and pharma sectors. For Health Plan Weekly, he covers all aspects of the U.S. health insurance sector, including employer-sponsored insurance, Medicaid managed care, Medicare Advantage and the Affordable Care Act individual marketplaces. In Radar on Drug Benefits, Peter covers the operations of (and conflicts between) pharmacy benefit managers and pharmaceutical manufacturers, with a particular focus on pricing dynamics and market access. Before joining AIS Health, Peter covered transportation, public safety and local government for various outlets in Seattle, his hometown and current place of residence. He graduated with a B.A. from Colby College.

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