Survey Finds Most People Spend Less Than an Hour Choosing Health Plans

When shopping for health plans effective in 2023, 72% of adults spent less than an hour deciding on a coverage option, according to a survey from the Employee Benefit Research Institute (EBRI). While 90% of employees said they were “extremely” or “very” satisfied with open enrollment, an EBRI executive tells AIS Health that health insurers can improve the process and better educate beneficiaries on their options.

“Something I think health plans can zero in on is, ‘How do we engage our plan members in their choice of plans so that they’re picking the best possible plan and there are no consequences later?’” says Paul Fronstin, EBRI’s director of health benefits research.

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Tim Casey

Tim Casey

Tim has worked as a reporter and editor for more than 20 years. Before joining AIS Health in December 2021, he was a business reporter covering the commercial real estate industry’s capital markets for four years. He previously covered health care business issues for two medical publishing companies and high school, college and professional sports for the Sacramento Bee newspaper. Tim has a B.A. in Psychology from the University of Notre Dame and an M.B.A. from Georgetown University.

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