With Equity a Hot Topic, Blues Plans Target Health Disparities

Spurred in part by the harsh spotlight that the COVID-19 pandemic has shone on health equity issues, the Blue Cross Blue Shield Association (BCBSA) on April 20 unveiled a vast, ambitious initiative that aims to “change the trajectory of heath disparities and re-imagine a more equitable healthcare system.”

Industry experts say that now is the ideal time for such a project to kick off and that the BCBSA and its 35 member plans are well-positioned to take on such a challenge. To succeed, though, the Blues plans will need to build crucial trust among the populations they’re hoping to help, and they must act as the conduit for grassroots efforts that health insurers can’t handle on their own.

0 Comments
© 2023 MMIT
Leslie Small

Leslie Small

Leslie has been reporting and editing in various journalism roles for nearly a decade. Most recently, she was the senior editor of FierceHealthPayer, an e-newsletter covering the health insurance industry. A graduate of Penn State University, she previously served in editing roles at newspapers in Pennsylvania, Virginia and Colorado.

Related Posts

injection-pen
November 22

Medicare Part D Coverage for Humira Biosimilars Has Inspector General’s Attention

READ MORE
businessman-viewing-news-update-journalism-headline-on-a-laptop
November 22

News Briefs: Nearly 4.6M People Have Enrolled in ACA Exchange Plans for 2024

READ MORE
wall-street
November 22

Elevated Outpatient Care, No Recession: 2023 Has Surprised Analysts

READ MORE

GAIN THERAPEUTIC AREA-SPECIFIC INTEL TO DRIVE ACCESS FOR YOUR BRAND

Sign up for publications to get unmatched business intelligence delivered to your inbox.

subscribe today