Mass. Blues/PillPack Deal Shows Demand for Convenience

Blue Cross Blue Shield of Massachusetts’ partnership with PillPack by Amazon Pharmacy may seem like just another way to offer home delivery of medications to members. But one industry analyst points to PillPack’s potential in improving adherence as the real differentiator, potentially leading to higher retention and acquisition of members.

The Massachusetts Blues plan on Dec. 10 said it will be the nation’s first health plan to provide its members with access to online ordering and delivery of prescriptions by Manchester, N.H.-based PillPack.

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