Mass. Blues/PillPack Deal Shows Demand for Convenience

Blue Cross Blue Shield of Massachusetts’ partnership with PillPack by Amazon Pharmacy may seem like just another way to offer home delivery of medications to members. But one industry analyst points to PillPack’s potential in improving adherence as the real differentiator, potentially leading to higher retention and acquisition of members.

The Massachusetts Blues plan on Dec. 10 said it will be the nation’s first health plan to provide its members with access to online ordering and delivery of prescriptions by Manchester, N.H.-based PillPack.

© 2022 MMIT
Freelance Reporter

Freelance Reporter Freelance Reporter

Related Posts

white-house
May 26

Biden Administration Has Options for Drug Pricing Reform

READ MORE
pharmacist-and-patient
May 26

Court Decision on Accumulator Rule Could Encourage State Bans

READ MORE
doctor-and-infusion-patient
May 26

Third-Party Care Pathways Gain Steam as Cancer Costs Rise

READ MORE

GAIN THERAPEUTIC AREA-SPECIFIC INTEL TO DRIVE ACCESS FOR YOUR BRAND

Sign up for publications to get unmatched business intelligence delivered to your inbox.

subscribe today