Mass. Blues/PillPack Deal Shows Demand for Convenience

January 9

Blue Cross Blue Shield of Massachusetts’ partnership with PillPack by Amazon Pharmacy may seem like just another way to offer home delivery of medications to members. But one industry analyst points to PillPack’s potential in improving adherence as the real differentiator, potentially leading to higher retention and acquisition of members.

The Massachusetts Blues plan on Dec. 10 said it will be the nation’s first health plan to provide its members with access to online ordering and delivery of prescriptions by Manchester, N.H.-based PillPack.

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Mass. Blues/PillPack Deal Shows Demand for Convenience

Freelance Reporter Freelance Reporter

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Meet Our Reporters

Lauren Flynn Kelly Executive Editor, AIS Health, and Managing Editor, Radar on Medicare Advantage

Angela Maas Managing Editor, Radar on Specialty Pharmacy and Spotlight on Market Access

Leslie Small Managing Editor, Health Plan Weekly and Radar on Drug Benefits

Peter Johnson Reporter, Health Plan Weekly and Radar on Drug Benefits

Tim Casey Reporter, Health Plan Weekly and Radar on Drug Benefits

Carina Belles Reporter, Radar on Medicare Advantage and Spotlight on Market Access

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