Provider Pact, Consumer Focus Aid Alignment’s Growth Story

June 18

Although major Medicare Advantage insurers grabbed the bulk of enrollees during the recent Medicare Open Enrollment Period, several smaller plans made significant headway in the OEP that reflected their Annual Election Period (AEP) performance, according to a recent AIS Health analysis (RMA 5/21/20, p. 5). One such plan was Orange, Calif.-based Alignment Healthcare, which gained about 14,000 members in California over both periods for nearly 30% growth and now serves 63,360 MA enrollees.

While that was due in large part to geographic expansion and new co-branded offerings with Sutter Health, an “on-demand personalized concierge” feature and its data-driven approach to closing care gaps have also allowed Alignment to differentiate itself in the market, a company executive tells AIS Health.

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Radar on Medicare Advantage

Lauren Flynn Kelly Managing Editor, Radar on Medicare Advantage

Lauren has been covering health business issues since the early 2000s and specializes in in-depth reporting on Medicare Advantage, managed Medicaid and Medicare Part D. She also possesses a deep understanding of the complex world of pharmacy benefit management, having written AIS Health’s Radar on Drug Benefits from 2004 to 2005 and again from 2011 to 2016. In addition to her role as managing editor of Radar on Medicare Advantage, she oversees AIS Health’s publications and manages the health editorial staff. She graduated from Vassar College with a B.A. in English.

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