Provider Pact, Consumer Focus Aid Alignment’s Growth Story

Although major Medicare Advantage insurers grabbed the bulk of enrollees during the recent Medicare Open Enrollment Period, several smaller plans made significant headway in the OEP that reflected their Annual Election Period (AEP) performance, according to a recent AIS Health analysis (RMA 5/21/20, p. 5). One such plan was Orange, Calif.-based Alignment Healthcare, which gained about 14,000 members in California over both periods for nearly 30% growth and now serves 63,360 MA enrollees.

While that was due in large part to geographic expansion and new co-branded offerings with Sutter Health, an “on-demand personalized concierge” feature and its data-driven approach to closing care gaps have also allowed Alignment to differentiate itself in the market, a company executive tells AIS Health.

© 2024 MMIT
Lauren Flynn Kelly

Lauren Flynn Kelly Managing Editor, Radar on Medicare Advantage

Lauren has been covering health business issues, including drug benefits and specialty pharmacy, for more than a decade. She served as editor of Drug Benefit News (the predecessor to Radar on Drug Benefits) from 2004 to 2005 and again from 2011 to 2016, and now manages Radar on Medicare Advantage. Lauren graduated from Vassar College with a B.A. in English.

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