In AEP Home Stretch, MAOs Make Final Push for Enrollment

With a bevy of plan options and supplemental benefits available to seniors and the omnipresence of multicarrier brokers, regional Medicare Advantage organizations are working doubly hard to get in front of potential and existing customers during this final stretch of the 2022 Annual Election Period (AEP). Complicating their efforts are continued slowdowns with mail delivery, which could impact brochures getting to Medicare-eligible beneficiaries before the AEP ends on Dec. 7, according to marketing experts.

© 2022 MMIT

Lauren Flynn Kelly Managing Editor, Radar on Medicare Advantage

Lauren has been covering health business issues, including drug benefits and specialty pharmacy, for more than a decade. She served as editor of Drug Benefit News (the predecessor to Radar on Drug Benefits) from 2004 to 2005 and again from 2011 to 2016, and now manages Radar on Medicare Advantage. Lauren graduated from Vassar College with a B.A. in English.

Related Posts
July 23

Regional MAOs Keep Watch on ‘Bad Actors’ in Marketing Space

Read More
October 21

Last-Minute Memo Roils MAOs’ Third-Party Marketing Plans

READ MORE‘Personal-Touch.jpg
September 16

With More Online Enrollment, MAOs Must Add ‘Personal Touch’

Read More


Sign up for publications to get unmatched business intelligence delivered to your inbox.

subscribe today