As Medicare Advantage plans plot their retention and acquisition strategies heading into the Annual Election Period (AEP) this fall, they may want to consider how their response to the COVID-19 pandemic has been perceived — or whether their members are even aware of their MA plans’ efforts. New data suggests that most carriers have not effectively communicated their COVID-19 response to members.

According to the new COVID-19 and its Impact on Medicare Consumers study from Deft Research, only 24% of MA customers reported that they are aware of their plan’s COVID-19 response, which could include actions such as making online resources available or waiving virtual copayments. Moreover, just 11% of Medicare Supplement enrollees indicated that their carrier has done anything specific regarding the public health emergency.

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• RADAR on Medicare Advantage