SCAN Aims to Serve Aging LGBTQ+ Population With Affirm Product

As the Oct. 15 start date of the 2023 Medicare Annual Election Period (AEP) approached, insurers across the country this month unveiled new-and-improved benefits and major market expansions aimed at capturing share of the ever-growing Medicare Advantage market. And while Long Beach, Calif.-based SCAN Health Plan is offering enhanced benefits and pursuing new markets, it’s also gaining attention for launching a novel product specifically geared toward LGBTQ+ older adults. Company executives tell AIS Health, a division of MMIT, that the nonprofit insurer spent more than a year carefully shaping the product to ensure that it would meet the needs of the LGBTQ+ community, and it will continue to tweak the product as it gathers feedback from enrollees.

© 2024 MMIT
Lauren Flynn Kelly

Lauren Flynn Kelly Managing Editor, Radar on Medicare Advantage

Lauren has been covering health business issues since the early 2000s and specializes in in-depth reporting on Medicare Advantage, managed Medicaid and Medicare Part D. She also possesses a deep understanding of the complex world of pharmacy benefit management, having written AIS Health’s Radar on Drug Benefits from 2004 to 2005 and again from 2011 to 2016. In addition to her role as managing editor of Radar on Medicare Advantage, she oversees AIS Health’s publications and manages the health editorial staff. She graduated from Vassar College with a B.A. in English.

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