Express Scripts, the PBM subsidiary of Cigna Corp., will allow members to combine prescription drug coupons with their traditional pharmacy benefits. Pharmacy insiders tell AIS Health that the new offering is likely meant to head off competition from GoodRx Inc. and other upstarts.

A November blog post on the website of Evernorth, the Cigna subsidiary that owns Express Scripts, explains that around 2% of the time, discount pricing “is a little better” than the price offered when customers use their insurance.