Census Data Underscores Plans’ Need to Diversify Engagement

In mid-August, the U.S. Census Bureau released additional results from the 2020 Census that underscored just how diverse the country has become. While people identifying as white remained the largest ethnic group in the U.S., that population has decreased by 8.6% since 2010. Meanwhile, the Hispanic or Latino population grew 23% over the last decade and the multiracial population ballooned from 9 million in 2010 to 33.8 million in 2020.

With all that demographic change, industry observers say it’s more crucial than ever for health care organizations — especially health plans — to tailor their member engagement strategies to connect with enrollees from a wide variety of backgrounds. But they caution that doing so requires more than just lip service and cursory efforts.

0 Comments
© 2021 MMIT

Leslie Small

Leslie has been reporting and editing in various journalism roles for nearly a decade. Most recently, she was the senior editor of FierceHealthPayer, an e-newsletter covering the health insurance industry. A graduate of Penn State University, she previously served in editing roles at newspapers in Pennsylvania, Virginia and Colorado.

Related Posts

https://www.mmitnetwork.com/wp-content/uploads/2021/10/WordPress-Featured-Image-health-plan-weekly-Admins-Latest-Surprise-Billing-Regulation-Stirs-Up-Controversy.jpg
October 8

Admin’s Latest Surprise Billing Regulation Stirs Up Controversy

Read More
https://www.mmitnetwork.com/wp-content/uploads/2021/10/WordPress-Featured-Image-health-plan-weekly-UPMC-Meal-Pilot-Seems-to-Hold-Promise-for-Broader-Population.jpg
October 8

UPMC Meal Pilot Seems to Hold Promise for Broader Population

Read More
https://www.mmitnetwork.com/wp-content/uploads/2021/09/wordpress-featured-image-news-briefs.jpg
October 8

News Briefs

Read More

GAIN THERAPEUTIC AREA-SPECIFIC INTEL TO DRIVE ACCESS FOR YOUR BRAND

Sign up for publications to get unmatched business intelligence delivered to your inbox.

subscribe today