Katherine Dodier joined MMIT in 2019, after the acquisition of market research firm Zitter Health Insights. As the manager of market research panels, her team recruits pharmacy and medical directors in decision-making roles at managed care organizations, integrated delivery networks and specialty pharmacies to take surveys for MMIT’s pharma clients. With her team, Dodier works to build relationships with panelists and deliver their valuable insights to our pharma clients.
What is your day-to-day like?
It varies all the time, which is what I love. Our team of four is always running new projects, recruiting panelists and assisting clients. Sometimes our panelists need help with something, or a survey isn’t working correctly, and we’re on it. We think of ourselves as a client-facing team, because we are taking care of our panelists like other MMIT employees might take care of their external clients.
Does the panel membership change over time?
We recruit for our panel all the time. We reach out to people who have done projects with us in the past, and we’ll invite them to a survey. We have very strong panels of individuals from across many managed care organizations and other industry leaders who we call upon frequently.
What are some of the common challenges of your role?
It is hard work to get people to take surveys. I think working in a collaborative environment helps, because I can always talk to my team members if there’s an issue. We’ll chat about different things, and I’ll ask them, ‘What happened to this [panelist]?’ And we’ll quickly find out that the person moved organizations. That challenge is overcome by being able to collaborate with my team members. We’re all focused on a common goal, which is pleasing both our customers and the panelists that takes the surveys.
Which MMIT principle resonates with you the most?
It’s a combination of the grace, humility and grit. It’s so important to be able to handle yourself with grace and professionalism, and that takes a lot of grit. There have been some really tough projects. We do a lot of custom work — when clients request insights from specific panelists from specific organizations — and they aren’t interested in people from off that set list. And despite the challenge, we will still work to fulfill that request.
What do you like about working at MMIT?
I love that it’s a larger organization, and that there’s always someone or something new to learn about. I love that we have a variety of products, and how much we can learn from the other departments. I was just looking at our new website and thought it was great. And I was thinking, my team could benefit from this, and we should have this person from this part of the organization come in and speak to us! Zitter was a smaller company, and there are so many more opportunities to learn and grow our work now that we’re inside MMIT.
Where do you think the company will be in the next five years?
MMIT is taking on more acquisitions this year — I think it’s very exciting that we’re growing. I’m interested to see what else MMIT is going to do!
When you’re not working, what do you enjoy doing?
I enjoy exploring San Francisco — there’s always something new. There are areas of the city that I haven’t been to since the pandemic hit. I also enjoy spending time with my daughters, who are 16 and 21, and my husband. My 16-year-old and I enjoy watching PBS period dramas — Poldark is one of our favorites. I just love being with family.