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Meet the expert

Payer and HCP Insights
at Launch

Webinar available on November 19, 2024 |1:00pm EST

No matter how organized your company is, the month after FDA approval is a logistical challenge to prepare for your product’s launch. From finalizing documentation to preparing for payer engagements, there’s quite a bit to do in those final weeks.

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19
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Hours
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While the bulk of your market access research should already be complete, there are many insights to be gleaned in the immediate launch timeframe, from indication research to competitor analyses and payer/IDN perception tracking. In this webinar, we’ll discuss what market research capabilities you should have in place to enable an agile and successful market access strategy.

You will learn:

  • How to assess product performance and ensure steady progress toward coverage goals
  • How to refine your payer/HCP messaging to increase coverage and utilization rates
  • Why accurate market access research can help you manage forecasting expectations

Register to Access the Webinar


TL 2
More Tips on
Pre-Launch Planning
Be sure to watch the first two webinars in this series.
12-18 months before launch
Strategies for Early Market Access Planning

As market access challenges grow, pharma companies are beginning their pre-launch planning much earlier in the product lifecycle. But what can pharma companies hope to learn about the competitive landscape so far in advance? This webinar details how and why manufacturers benefit from early market research, using client use cases to show how planning for potential access scenarios leads to greater utilization at launch.

6-12 months before launch
Pre-Launch Market Access Preparation

Post-launch uptake depends on how well your team can define and communicate your brand’s clinical and economic value to payers, providers and patients. In this webinar, our experts explain how and when to initiate each market access step in the year before launch.

Team #4
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Meet our very talented experts
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Benjamin Hinton II, PharmD

Senior Market Access Solutions Analyst

Benjamin Hinton II, PharmD is a senior market access solutions analyst at MMIT. He helps pharmaceutical clients identify potential gaps and competitive intelligence opportunities, using his commercial experience to provide a strategic market access point of view. Ben has almost a decade of experience in the industry, including several years as a staff pharmacist at CVS. Ben is a registered pharmacist who holds a Doctor of Pharmacy degree from Hampton University.

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Andrew Rouff

Senior Consultant on the Advisory Services Team

Andrew Rouff is a senior consultant on the Advisory Services team at MMIT. A scientist by training, Andrew uses market research and analytics to help clients understand the unique opportunities and challenges in providing access for their brands. Andrew has a decade of experience in the industry, including roles at a full-service market access agency and in pharmaceutical consulting. He holds a master's degree in bioengineering from the University of Pennsylvania.