Meet the Expert Session

Predicting Enrollment Changes in the COVID Era

2020 was full of uncertainty. But multiple factors in 2021 continue to complicate the payer enrollment landscape, making it challenging to project membership rolls across payers, geographies and channels. We’ll dig into enrollment projections, the drivers behind them and what you can expect from the 2021 payer landscape. You’ll learn:


  • How enrollment gains and losses varied by geography and channel in 2020 — and what is likely to happen in 2021
  • How industry, unemployment and policy actions have complicated the enrollment picture
  • Case studies of a few payers showing how COVID affected enrollment over 2020 and where they are likely to see changes in 2021

Tuesday, May 18th, 1:00-1:30pm EDT

Our Expert

Jill Brown Kettler

Executive Editor, AIS Health

Jill Kettler oversees MMIT’s journalism operation, which publishes subscription publications that provide an actionable understanding of the business of health care and pharmaceuticals. She also is responsible for MMIT content including quarterly updates on the impact of COVID-19 on payer enrollment, as well as the Payer Profiles and Indication Briefs product lines.