Suzi Singh is a panel coordinator at Zitter Insights, a unit of MMIT. Singh began her journey with Zitter as a temporary employee, and was hired in December 2018 before she finished a degree in international business at San Francisco State University. As a panel coordinator, she manages all communications with Zitter’s proprietary panels, which are made up of medical directors, pharmacy directors and health care executives. Her team recruits panelists for Zitter’s qualitative and quantitative studies in addition to handling logistical planning for advisory board meetings and Pharmacy and Therapeutics (P&T) Perspective meetings.
Q: What’s your day to day like?
A: Every day is different depending on the projects I’m working on. When it’s hectic, I have to divide my time between multiple projects, while some days are a bit calmer. I use these calmer days to catch up on updating panelist information into our database or revising our standard operating procedures, as they are always changing! Right now, it’s more hectic because we have the oncology and biologics and patient satisfaction surveys going on simultaneously. I check where the surveys are at the current moment, and ensure we are hitting our target lives goals.
Q: Can you walk us through some of the Zitter solutions you are involved with?
A: Being part of the panel team allows me to be a part of many of the solutions Zitter provides. We aid with projects that involve many different therapeutic areas in addition to requesting policy and drug coverage data and genetic testing information. We also host quarterly P&T Perspective meetings, which give clients insights into how a P&T committee may review their drug.
Q: What’s exciting about Zitter’s new relationship with MMIT?
A: This new relationship has been extremely exciting for our team. Now backed with MMIT’s technology, we have been able to increase the size of our panel through our marketing recruitment. Currently, we’re working on creating a training video for our panelists that will be secure and password protected. This will help us move away from the current one-hour training session that we have had to schedule between our analysts and panelists.
Q: What are some of the larger projects you’re working on?
A: This summer I completed a qualitative research study on multiple myeloma. The project was challenging because it was our first time conducting a 75-minute interview. Normally, we interview 20 people for 60 minutes, but our client requested we expand the interview to 25 people over 75 minutes. This extra 15 minutes posed a challenge because we’re interviewing pharmacy directors and medical directors who are busy and do not always have an extra 15 minutes to answer our questions.
Q: What are some of the common challenges of your role?
A: Since I work with teams across different product lines, I have to manage competing priorities. I’ll receive a request from the managed care team asking me to send a message, which I then have to balance with requests from other product lines. All the teams want their requests completed first, so managing those expectations and figuring out which request is a higher priority can be difficult.
Q: What’s your favorite part of your job?
I love that I never know how my day will unfold. Every day is different because we never know when a client will request a new project. I also assist with the Rapid Response requests, which is a survey our clients contract for that must be completed in 48 hours, and we have to close it very quickly. Things can happen unexpectedly, but it creates an exciting and fun work environment that constantly keeps me on my toes.
Q: What do you like to do outside of work?
A: I love being on the beach, so my boyfriend and I take trips to different beach towns whenever we can. It’s great to have so many beaches nearby because the water in San Francisco can be cold. I haven’t seen much of Los Angeles beaches, but Ocean Beach in San Francisco on a hot day is my absolute favorite!