Chris Webb is the director of product development at RJ Health, a division of MMIT. Webb began his journey with RJ Health in 2003 as the company’s fourth-ever employee. As the director of product development, he leverages his extensive client experience background to ensure our solutions are supporting client use cases, and solves key business questions within the health care space.
Can you tell us a little bit more about your role?
Interacting with our clients is at the core of what I do. I take all the information that I gather from our conversations and then put our data to work for them in a way that will solve their day-to-day challenges. As the director of product development for RJ Health’s ReimbursementCodes.com, I come up with new ways to leverage our SaaS (Software as a Service) applications and workflows. I’m proud to say that this product is on its 20th year.
What is your background, and how did you join the company?
I have a degree in elementary education and psychology. I did my student teaching in my last semester of college and didn’t get a teaching job right away, so I started working on banking databases as an analyst. When the tech market bubble burst in 2003, I was a free agent. I was in pursuit of a new job and landed an initial project working for RJ Health. This involved a large snail mail campaign in which they were offering a free 30-day trial. I was able to catch the issue and reprint the needed page. Once completed, the owner said, “hey, we can use someone to help around here, do you have a resume?” I dropped off everything in the mailbox, went home, took a shower, shaved, put my suit on and came back in 30 minutes with my resume for a formal interview. When I was hired, I was employee number four and we worked in a garage behind the owner’s house just like the Ramones or the Apple guys. Fast forward to today and I am now a part of a 300-employee operation, so it has been a very interesting evolution.
What’s your day-to-day like as product director?
We’re always looking at different releases and enhancements to the product. I work with a variety of teams internally, from IT to clinical data operations, to make sure that I have the data and answers needed to present to a client. I work through the logic to make sure that all workflows and calculations are presenting correctly through the SaaS application and act as a translator between the tech and our clients’ needs. I do a lot of training on the product and act as a subject matter expert. The one thing I really love about my job is that I get to problem solve in real-time. I link different pieces of data together, chase the logic behind it and deliver an outcome that’s of value to our clients.
I enjoy the challenges of identifying various marketplace needs. With the MMIT integration, I’ve been involved in connecting the world of coding and reimbursement to policy and restriction information. I’m really looking forward to seeing what we can do by layering in these different datasets.
What are some common problems you solve for your clients?
I help them understand the complexity of the relationships in our data. You are dealing with codes that are based on strength and dose administration — combine that with products and NDCs (National Drug Codes) that are in a completely different unit of measure. Converting from one to the other can be challenging. That’s where my education background comes into play. The first step I take during these client conversations is to understand the type of person I am dealing with, whether it’s a seasoned coder or someone that is fresh to their role. I spend my time creating a learning track based on each individual, and try to make it as intuitive as possible to give our users the proper information they need and reduce any confusion in such a complex world.
What’s been your biggest victory with the company?
I’m still here. In all seriousness, I’m really proud of the longevity of our business and I value the relationships we have with our clients.
What industry trends should clients be looking out for?
The automation of integrating different datasets and logic through an API (Application Program Interface) will be a game changer. In the niche component of medically covered pharmaceuticals, this proactive approach allows our clients to check that coding is done properly before running into challenges like underpayment or claims validation for rebate initiatives.
Transparency of pricing and coding will go a long way in aligning payers and providers. There’s no magic bullet out there, but this bookend strategy is something that I hope we see more of in the future.
What’s exciting about RJ Health’s new relationship with MMIT?
Having access to these two distinct sets of data! I’m looking forward to gaining more insights across pharmacy and medical benefit drugs. They seem different, but they do have many connecting points. I am also enjoying collaborating with new teams that specialize in targeted areas like oncology. We now have more tools to keep a pulse on what’s going on in the market and get ahead of drug spend.
What’s your favorite part of your job?
My colleagues. I’ve never been accused of being serious, people still laugh at my jokes and I like to interact with everyone I work with. With my troubleshooting nature and the complexity of our data, I approach providing client solutions as solving a jigsaw puzzle with our team. Everyone chips in. Some start with the edges, some look for images or colors. Everyone brings a different perspective.
What do you like to do outside of work?
Mostly, I’m a family man at this point in my life. I met my wife, Natalie, on a blind date 10 years ago. We are blessed to have three daughters: Abby, 6; Ella, 4; and Margaret, 2.
I enjoy cooking, playing golf (ball and disc) and going to wineries/breweries. I have a large vinyl record collection — probably way too many — with a record player in my office.