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  • Case Studies

Case Studies

Custom Market Research: Product Value...

Learn how a manufacturer used MMIT’s custom market research to assess the value of their product in the asthma treatment space and address unmet marketplace needs.

Case Studies

Custom Market Research: Predicting PT...

Learn how a manufacturer used MMIT’s custom market research to find how their product would be assessed during the clinical and financial review portions of a P&T session.

Case Studies

Custom Market Research: Payer Perceptions...

Learn how a manufacturer used MMIT’s custom market research to determine how it’s viewed in the marketplace in a variety of categories across time and against analog companies.

Case Studies

Custom Market Research: Launch Pricing

Learn how a manufacturer used MMIT’s custom market research to inform launch pricing and access strategy for their new product.

Case Studies

Uncovering Hidden Opportunities with MMIT’s...

Learn how KORU Medical Systems used claims and payer coverage data to better understand reimbursement and improve patient access to its devices.

Case Studies

Planning for Competition with MMIT’s...

Learn how one biopharma company prepared for a new competitor by analyzing past market analogs and sales trends.

Case Studies

Syndicated P&T Session

A pharma company with several approved brands with large market share was developing a new Crohn’s disease drug. The company partnered with MMIT to determine whether the new drug would be approved in the marketplace

Case Studies

Building a Strong Commercialization Strategy...

Learn how one biotech company used MMIT’s Analytics, Surveillance, FormTrak and Coverage Search tools to achieve its launch goals early.

Case Studies

Breaking Down Granular Enrollment Data

Learn how a healthcare IT organization was able to gain a deeper understanding of their market potential and obtain competitive intelligence with Payer Landscape.

Case Studies

Preparing for Launch with P&T...

Learn how a P&T review helped one pharma company understand how its product would be assessed, leading to a new focus on gathering real-world evidence.

Case Studies

How Is MMIT’s Contract Validation...

Hear from pharmaceutical companies already using Contract Validation about how the solution has changed their workflow.

Case Studies

MMIT’s Strategic Partnership: Rapid Response...

How MMIT’s longstanding advisory relationship with a global pharmaceutical company helped transform its portfolio strategy.

Case Studies

From Impasse to Insights: Finding...

Learn how pharma companies that were early adopters of MMIT’s FormTrak integration in Veeva CRM see the new functionality changing their workflow.

Case Studies

Strategic Launch Report With In-Depth...

Learn how a pharma company leveraged MMIT’s Strategic Launch Report combined with In-Depth Interviews to get a unique view into the market access path for its therapy.

Case Studies

Helping MarketLauncher Capture Success

Learn how MMIT and MarketLauncher helped a medtech company engage a difficult-to-reach health plan audience.

Case Studies

Credibility’s Competitive Advantage

Learn how RJ Health helped a niche healthcare company bolster its payer communications.

Case Studies

A Second-to-Market Success

Learn how a data-driven market access strategy and competitor benchmarking led to launch excellence.

Case Studies

Analytics Data Helps Healthcare Services...

Learn how a healthcare services company partnered with MMIT to help support its provider network with coverage data.

Case Studies

Drug Launch Planning: Using Analytics...

Learn how a small pharma company leveraged MMIT’s Analytics platform to drive its messaging with healthcare providers as it launched its first commercial product at the start of the COVID-19 pandemic.

Case Studies

Post-Launch Tracking Surveys

Learn how a pharma company partnered with MMIT’ to understand payer perceptions of its brand over time as competitors enter the market.

Case Studies

Value Proposition Message Testing

Learn how a pharma company preparing for a drug launch partnered with MMIT to gain insight into the most effective messaging with payers.

Case Studies

Advisory Board Meetings

Learn how a pharma company leveraged MMIT’s advisory board service to get unique insights from payers and physician key opinion leaders (KOLs) to support its drug launch.

Case Studies

Custom Pricing and Contracting Studies

Learn how a pharma company’s market access team leveraged MMIT’s quantitative online surveys to obtain a custom pricing and contracting study to support its drug launch.

Case Studies

Prepare For a Device Launch

Learn how a medical device company partnered with and leveraged MMIT’s Payer Landscape data.

Case Studies

Systematizing Health Plan Targeting

Learn how a healthcare IT organization automated payer account identification and outreach.

Case Studies

Understanding PBM Competitive Intelligence

Take a look into how a PBM was able to gain a deeper understanding of their market potential and obtain competitive intelligence with Payer Landscape.

Case Studies

Streamlining the Referral Process

Take a look into how a specialty pharmacy partnered with MMIT to enhance its referral process and decrease time to therapy for patients.

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