Email, Texts Can Be Highly Effective at Engaging Members

Health care organizations, eager for innovative ways to engage members in the midst of the pandemic, ramped up their use of email and texts in 2020, and found they were highly effective in prompting consumer action, a recent survey on health care consumer engagement found.

The survey, conducted annually for the past five years by consulting and research firm Engagys, found when it polled around 100 health care entities in November that 2020 had been a “breakout year” for use of more efficient digital channels and personalized messages, says Kathleen Ellmore, the firm’s co-founder and managing director.

0 Comments
© 2024 MMIT
Freelance Reporter

Freelance Reporter Freelance Reporter

Related Posts

mental-health-patient
May 24

Digital Therapeutic Helps Kentucky WellCare Members With PTSD

READ MORE
healthcare
May 24

Under New Rule, DACA Recipients Can Sign Up for ACA Marketplaces in 2025

READ MORE
business-meeting
May 24

Medicaid MCOs Have ‘Quite A Lift’ to Meet New Access, Quality Rules

READ MORE

GAIN THERAPEUTIC AREA-SPECIFIC INTEL TO DRIVE ACCESS FOR YOUR BRAND

Sign up for publications to get unmatched business intelligence delivered to your inbox.

subscribe today