Email, Texts Can Be Highly Effective at Engaging Members

Health care organizations, eager for innovative ways to engage members in the midst of the pandemic, ramped up their use of email and texts in 2020, and found they were highly effective in prompting consumer action, a recent survey on health care consumer engagement found.

The survey, conducted annually for the past five years by consulting and research firm Engagys, found when it polled around 100 health care entities in November that 2020 had been a “breakout year” for use of more efficient digital channels and personalized messages, says Kathleen Ellmore, the firm’s co-founder and managing director.

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