Message Monitor Add-Ons
Multi Channel Message Testing
MMIT’s Multi Channel Message Testing solution helps manufacturers assess the return on investment, effectiveness and reach of their current multi channel messaging strategy, test future messages and determine how they compare to key competitors.
- Evaluate the effectiveness of messages/visuals and benchmark against key competitors.
- Identify which channels are most effective when communicating with payers and IDNs.
- Determine if messages/visuals are attributed to the correct manufacturer.
- Adjust messaging and channel focus through multiple waves of research.
Payer Messaging Playbook
The Payer Messaging Playbook solution helps pharma companies to predict payer behavior and preferences, along with competitors' strategies, prior to a meeting.
- Understand payer meeting preferences in advance and tailor strategy appropriately.
- Anticipate payers’ reaction to topics and adjust strategies to match payer preferences and circumvent pain points.
- Identify competitor cross-portfolio strategies and counter accordingly.
- Supplement therapeutic area-specific Message Monitor insights with manufacturer cross-portfolio intelligence.