ANALYTICS

Understanding market access is hard. Tracking shifts in coverage and payer policies for your brand and competitive brands is even harder. MMIT Analytics delivers comprehensive formulary, medical policy and restriction information and the software tools to put that analysis to work for your brand. Whether you are launching a product or managing an established brand in your disease area, understanding market access and payer coverage is critical.

Use Analytics to:

Predict payer and PBM responses to new drug launches

Analyze pharmacy and medical benefit landscapes

Anticipate shifts in market share by analyzing historical trends

Validate changes in payer policies and understand the impact to your brand’s market position

Validate changes in payer policies and understand the impact to your brand’s market position

Optimize contracting strategies and measure the value of a rebate contract

Optimize contracting strategies and measure the value of a rebate contract

Changes in Market Access

Market access changes impacting my business:

  • Compare month over month access relative to coverage, ST, and PA
  • Drill down to why change was made (Status, Plan Removal, Lives Shift)
  • Validate changes with payer source documentation
Predict Payer & PBMs' Response

Payer and PBMs’ response to my launch:

  • Accurate data depicting validated Payers’/PBMs’ new market policies
  • Understand Day 1 through Day 365 Coverage
  • Identify written policies as they are published
  • Analyze the Payer/PBM timeline and coverage approach to recent launch brands as an analog
  • Identify opportunities at an account, channel, and region level to take advantage of new to market gaps
Prioritizing Accounts for Contracting

Accounts my team should prioritize for contracting:

  • Informed and defendable decisions on the use of rebate dollars
  • Insights into competitive brands position by channel/account/geography
  • Visibility into Payer/PBM relationships to understand the influence of the decision maker
  • Understand geographic impact of the Payer/PBM hierarchy and how this affects pull through

CASE STUDY

Strategic Launch Report

As you prepare for your drug’s launch, you need a realistic view of payers’ coverage adoption rates and utilization management. We created a strategic launch assessment just for you.

QUIZ

How Market Access Savvy Are You?

Whether you are launching a product or managing an established brand in your disease area, understanding market access and payer coverage is critical.

Related Solutions to Support Your Strategy

MMIT offers a variety of payer account and contact intelligence solutions. Learn more about them below.