Rapid Response

In-Depth Market Research From the Market Access Experts

Improve Your Brand Strategy with MMIT’s Payer Market Research

Rapid Response provides quantitative, actionable answers to key business questions among a representative sample of the payer and IDN stakeholders that you care about.

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Craft

Craft a customized market research survey with help from Advisory Services experts.

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Target

Target panelists based on criteria including plan size, channel and other attributes.

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Obtain

Obtain quantitative data and qualitative feedback on 10 to 20 questions.

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Analysis

Get expert analysis of research findings, together with an executive summary and presentation of insights by Advisory Services.

Features

How We Help

MMIT's Rapid Response is designed for organizations that need quick answers to drive strategy development.

Obtain

Gain insight into a disruptive market event.

Validate

Validate that market access hypotheses for launches are correct.

Increase Efficiency

Increase rebate processing team efficiency.

Reduce Leakage

Reduce rebate leakage and protect millions of dollars from leaving your organization due to incorrect formulary and medical benefit positioning.

Plan

Enhance strategic planning with quick payer or IDN reactions.

Understand

Understand the impact of biosimilars or new clinical data.

Claims Data

Use Rapid Response for Industry-Leading Market Research

The release of new clinical data or guidelines

FDA approval or new indication

Impact of a competitor’s new strategy

Impact of biosimilar

Loss of exclusivity

Product recalls and more

Pricing

Available Add-Ons

Choose the Perfect Solution for Your Needs

Do you need qualitative information immediately, can use a more limited set of questions and panelists, and are able to use answers in Excel and transcripts?  Consider MMIT’s Engage solution. It can deliver answers within 24 hours using a Discussion Board format that allows for follow-up questions and lets you view interactions between panelists. ​ 

Engage Is a Better Fit for Companies That…

  1. Need interactive information
  2. Have an immediate need for answers from payer decision makers
  3. Are able to develop questions quickly
  4. Have a need to answer a limited number of questions on a regular or one-time basis
  5. Can answer their questions with qualitative data
  6. Are able to use Excel and transcripts as their deliverables
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Rapid Response Is a Better Fit for Companies That …

  1. Need quantitative data
  2. Require a broad selection of panelists, or require specific payers to be included
  3. Have time to wait for a survey to be developed and a panel to be recruited
  4. Have a large number of questions
  5. Prefer multiple choice or multi select questions
  6. Need a PowerPoint deliverable
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WHATS NEW

Keep Up-to-Date With Key Insights From MMIT

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Rapid Response Brochure

Learn more about MMIT’s Rapid Response solution.

ACCESS THE BROCHURE
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Tracking Coverage and Policy Changes

Learn how one small pharma company used MMIT to understand how payers viewed their product and its competitors and communicate coverage changes to providers.

ACCESS THE CASE STUDY
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Rapid Family Brochure

MMIT’s Rapid Family is a group of solutions designed to get you actionable insights in a timely manner.

ACCESS THE BROCHURE
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Leverage the MMIT Oncology Index to synthesize insights into an analysis of payer trends, oncology management, and disruptive market events.

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Surveillance

Surveillance delivers immediate and relevant payer policy updates to your inbox via configurable email alerts.

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Engage

Get on-the-fly feedback from payers and IDNs on your brand strategy questions . Engage provides quick insights on key business questions with a 24-hour turnaround.

LEARN MORE
Slide 2

RELATED SOLUTIONS

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P&T Perspectives

P&T Perspectives provides qualitative and tangible feedback through a simulated P&T session that informs your brand’s strategy and helps you determine how your product—or your competitor’s product—will fare in a real P&T Committee review.

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Message Monitor

Use Message Monitor to capture key payer and IDN decision-makers’ insights around brand perception so you can better position your product against the competition.

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