Improve your brand strategy with MMIT’s payer market research
Rapid Response provides quantitative, actionable answers to key business questions among a representative sample of the payer and IDN stakeholders that you care about.
With Rapid Response, You Can:
- Craft a customized market research survey with help from Advisory Services experts
- Target panelists based on criteria including plan size, channel and other attributes
- Obtain quantitative data and qualitative feedback on 10 to 20 questions
- Get expert analysis of research findings, together with an executive summary and presentation of insights by Advisory Services
Learn More About Rapid Response
Use Rapid Response for Industry-Leading Market Research On:
- The release of new clinical data or guidelines
- FDA approval or new indication
- Impact of a competitor’s new strategy
- Impact of biosimilar
- Loss of exclusivity
- Product recalls & more
Rapid Response helps:
- Gain insight into a disruptive market event
- Validate market access hypotheses for launches are correct
- Understand the impact of biosimilars or new clinical data
Do you need qualitative information immediately, can use a more limited set of questions and panelists, and are able to use answers in Excel and transcripts?
Consider MMIT’s Engage solution. It can deliver answers within 24 hours using a Discussion Board format that allows for follow-up questions and lets you view interactions between panelists.
Rapid Response Is a Better Fit for Companies That …
- Need quantitative data
- Require a broad selection of panelists, or require specific payers to be included
- Have time to wait for a survey to be developed and a panel to be recruited
- Have a large number of questions
- Prefer multiple choice or multi select questions
- Need a PowerPoint deliverable
Engage Is a Better Fit for Companies That…
- Need interactive information
- Have an immediate need for answers from payer decision makers
- Are able to develop questions quickly
- Have a need to answer a limited number of questions on a regular or one-time basis
- Can answer their questions with qualitative data
- Are able to use Excel and transcripts as their deliverables
Additional Resources
MMIT’s Strategic Partnership: Rapid Response In Action
How MMIT’s longstanding advisory relationship with a global pharmaceutical company helped transform its portfolio strategy.
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Related Solutions to Support Your Strategy
MMIT offers a variety of payer and IDN insights solutions.