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Rapid Response

In-Depth Market Research From the Market Access Experts

Improve your brand strategy with MMIT’s payer market research

Rapid Response provides quantitative, actionable answers to key business questions among a representative sample of the payer and IDN stakeholders that you care about.

With Rapid Response, You Can:

  • Craft a customized market research survey with help from Advisory Services experts
  • Target panelists based on criteria including plan size, channel and other attributes
  • Obtain quantitative data and qualitative feedback on 10 to 20 questions
  • Get expert analysis of research findings, together with an executive summary and presentation of insights by Advisory Services

Learn More About Rapid Response



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Use Rapid Response for Industry-Leading Market Research On: 

  • The release of new clinical data or guidelines
  • FDA approval or new indication
  • Impact of a competitor’s new strategy
  • Impact of biosimilar
  • Loss of exclusivity
  • Product recalls & more

Rapid Response helps:

  • Gain insight into a disruptive market event
  • Validate market access hypotheses for launches are correct
  • Understand the impact of biosimilars or new clinical data
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Do you need qualitative information immediately, can use a more limited set of questions and panelists, and are able to use answers in Excel and transcripts?  

Consider MMIT’s Engage solution. It can deliver answers within 24 hours using a Discussion Board format that allows for follow-up questions and lets you view interactions between panelists. ​  

Rapid Response Is a Better Fit for Companies That …

  • Need quantitative data
  • Require a broad selection of panelists, or require specific payers to be included
  • Have time to wait for a survey to be developed and a panel to be recruited
  • Have a large number of questions
  • Prefer multiple choice or multi select questions
  • Need a PowerPoint deliverable

Engage Is a Better Fit for Companies That…

  • Need interactive information
  • Have an immediate need for answers from payer decision makers
  • Are able to develop questions quickly
  • Have a need to answer a limited number of questions on a regular or one-time basis
  • Can answer their questions with qualitative data
  • Are able to use Excel and transcripts as their deliverables

Additional Resources

MMIT’s Strategic Partnership: Rapid Response In Action

How MMIT’s longstanding advisory relationship with a global pharmaceutical company helped transform its portfolio strategy.

DOWNLOAD THE CASE STUDY
business-meeting-discussing-rapid-response-data Product Brochure

Rapid Response Brochure

Learn more about MMIT’s Rapid Response solution.

DOWNLOAD THE BROCHURE

Related Solutions to Support Your Strategy

MMIT offers a variety of payer and IDN insights solutions.

Case Studies

Read customer success stories on their journey to solve business challenges.

MMIT’s Strategic Partnership: Rapid Response In Action

DOWNLOAD

MMIT’s Strategic Partnership: Rapid Response In Action

How MMIT’s longstanding advisory relationship with a global pharmaceutical company helped transform its portfolio strategy.