Learn More About MMIT Reach
A Validated Decision-Maker Contact Universe
Many clients tell us that they have a data source for validated payer or health system decision makers but the information is incomplete, doesn’t include email addresses or just isn’t reliable. We took the core of AIS Health’s “Directory of Health Plans” and added in monthly updates with validated email addresses, individual online profiles and persona-based segmentation.
If you’re interested in taking a look at the 90,000+ health plan, PBM and health system & IDN decision-makers that we deliver to our clients on a monthly basis through MMIT Reach please enter your information on the left to test drive a sample.
Here are the most common client use cases that we can discuss further:
Meet the Expert Highlights:
Common Business Questions From Organizations Selling to Payers
Case Study: How COVID-19 is Impacting Health Plan Enrollment
MMIT Solution Overview: Designed to Simplify Payer Intelligence
Case Study: Simplifying Payer Account Identification & Targeting
Case Study: Reinforcing Your Payer Contact Universe
View Full Recordings
Client Use Case #1: Defining and Engaging with the Payer Market
When organizations are deploying new products or offerings into the market, they leverage the contact and organization segmentation within MMIT Reach to support their go-to-market strategy. They can segment decision-makers by job function and deliver a targeted message across email, phone and Linkedin channels.
Client Use Case #2: Gain Competitive Intelligence through Market Research
Clients can also be laser-focused on understanding competitive strategies and/or messages that are being delivered to payers, PBMs or health systems. As an example, understanding the size of a specific health plans’ population health team could inform a strategy that helps your organization stay ahead of the industry.
MMIT Reach clients receive an easy-to-import CSV and Excel file each month. The Payer/PBM and Health System files are available separately. Both include monthly job change and direct contact information enrichment reports to cleanly understand shifts in decision-makers. All contacts have a unique identifier and persona grouping.