Lab Data for
Commercial Targeting

Effectively Target Providers Using Accurate, Comprehensive Lab Data

MMIT’s Lab Data for Commercial Targeting provides a proactive, economic, precise, and comprehensive solution to help manufacturers promote their therapies to specific providers using lab test results before a diagnosis or prescribing decision is made.

Get your commercial team in front of providers, before a diagnosis is made or a medication is prescribed.

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Block
Scale of Data

National coverage with top health systems and three of the four top commercial labs.

0b+
Clinical Transactions
0m+
US Lives
0m+
Diagnostic Test Results per Month
Features

How We Help

MMIT's Lab-Based Alerts provide real-time precision targeting for sales and marketing teams to enable personal and non-personal promotion execution across high-value HCPs and hard-to-reach patient populations.

Identify

Physicians who are ordering select diagnostic tests so you can proactively target them with brand promotions.

Deploy

Field sales teams to prioritized physicians based on weekly testing alerts.

Correlate

Patient incidence rates to testing rates by ZIP code to identify physicians who require education on relevant testing.

Track

All providers (NPIs) who are testing and diagnosing positive patients.

Home
Real-World Data Triggering Powered by NorstellaLinQ

MMIT’s real-world data assets are powered by NorstellaLinQ, the first and only fully integrated data asset combining real-world data and Norstella’s proprietary intelligence from the most trusted brands in the industry – Citeline, Evaluate, MMIT, Panalgo and The Dedham Group. It combines data including open and closed claims, lab results, and electronic medical records with Norstella’s proprietary forecasting, clinical, regulatory, payer, and commercial intelligence data.

Combining our Claims Data (refreshed weekly) and Lab Data (refreshed daily), we provide field sales teams and their programmatic advertising agency partners with aggregated alerts for proactive physician targeting and patient identification before a prescribing decision.

Claims and Rx Data

MMIT's medical and pharmacy data allow companies to define a patient cohort, including date of diagnosis, time to treat, cost of care, treatment team and length of treatment.

Lab Data

MMIT's Lab Data tracks critical events such as biomarkers and targeted therapies, disease progression (cancer antigen testing), and adverse event management.

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Additional Resources
Solution
Unleash the Power of Real-World Data
MMIT helps pharma companies harness the power of real world data to better understand the patient journey.
Solution
Introducing NorstellaLinQ
The biopharma industry’s first fully integrated data asset is paving the way for breakthroughs in drug development and commercialization.