Engage
Get on-the-Fly Feedback from Payers and IDNs on Your Brand Strategy Questions
- Direct Access to Payer and IDN Decision‑Makers: Engage with a curated panel of five payer or IDN stakeholders to capture high‑value qualitative insights through a moderated, interactive discussion board.
- Ask Targeted Market Access Questions with Fast Turnaround: Submit up to two primary questions and follow‑up prompts over a 48‑hour window to gather timely, actionable feedback directly from payer and IDN decision‑makers.
- Real‑Time Visibility into Payer Perspectives: Observe payer discussions as they happen, with panelists responding to and building on each other’s insights to uncover deeper context around coverage decisions and reimbursement strategies.
- Exportable Transcripts for Ongoing Analysis: Download a full discussion transcript and Excel data file to support internal reporting, stakeholder presentations, and strategic market access planning.
Connect Directly with Payer and IDN Decision-Makers
What Our Clients Are Saying
How We Can Help
MMIT’s market research panel is composed of pharmacy decision-makers from health plans, pharmacy benefit managers (PBMs), providers, and integrated delivery systems (IDNs). With 100% of panelists actively participating in P&T committees or directly controlling pharmaceutical access within their organizations, MMIT delivers unparalleled visibility into payer decision-making, formulary access, and market access strategy.
Engage provides direct access to a curated group of payer and IDN decision-makers through an interactive discussion board, allowing your team to ask targeted questions and observe real-time responses.
By seeing how decision-makers respond to your questions and to each other, you gain deeper context that helps refine assumptions and strengthen strategic plans.
With a rapid 48-hour turnaround and exportable transcripts, Engage delivers actionable insights quickly, helping teams move faster with greater confidence.
Use Engage For a Quick Pulse Check
The release of new clinical data or guidelines
FDA approval or new indication
Impact of a competitor’s new strategy
Impact of biosimilar
Loss of exclusivity
Product recalls and more
5
Panelists
2
Days
4
Questions
Choose the Perfect Solution for Your Needs
Do you have a large number of complex questions, need quantitative data, and require a broad selection of payer and IDN panelists? Consider MMIT’s Rapid Response solution. Advisory Services experts can help you craft customized questions and get answers from 10 to 20 payers or IDNs within seven to 10 days after questions are approved. Advisory Services experts will present an executive summary and research findings.
Rapid Response Is a Better Fit for Companies That …
- Need quantitative data
- Require a broad selection of panelists, or require specific payers to be included
- Have time to wait for a survey to be developed and a panel to be recruited
- Have a large number of questions
- Prefer multiple choice or multi select questions
- Need a PowerPoint deliverable
Engage Is a Better Fit for Companies That…
- Need interactive information
- Have an immediate need for answers from payer decision makers
- Are able to develop questions quickly
- Have a need to answer a limited number of questions on a regular or one-time basis
- Can answer their questions with qualitative data
- Are able to use Excel and transcripts as their deliverables
Key Insights From MMIT
Decisions in a Dash: Informing Your Commercial Strategy in Near Real Time
This webinar explores how rapid market research methods—such as quick-turn interviews, surveys, and discussion boards—help pharma companies answer urgent commercial questions and refine product, pricing, and access strategies in fast-moving healthcare markets. Through real-world case studies, the session highlights how expedited payer and HCP research can uncover actionable insights on CMS negotiations, product communication preferences, market access expectations, and adoption barriers, while combining qualitative and quantitative methods delivers both deeper context and measurable validation.
What you’ll learn:
- How to quickly gather meaningful insights to answer an urgent business question.
- Why the right type of market research can provide quick and actionable insights.
- How to access customized market research results in an accelerated timeline using MMIT’s Rapid products.
Solutions to Support Your Strategy
Enhance Engage with related solutions that offer rapid access to payer feedback, expert perspectives from P&T committees, and comprehensive monitoring of market messaging. These combined insights provide broader visibility into payer dynamics, treatment patterns, and access trends—enabling your team to move from insight to confident, informed action.