FormTrak’s promotional and strategy tools connect comprehensive formulary and medical policy information to promotional templates that support personal and non-personal channels.
Field teams can create promotional cards with industry-leading patient access data within Veeva CRM, the most dominant pharma field team CRM. And brand managers can use real-world data to deploy field reps more efficiently and create brand strategies tailored to your HCPs’ prescribing behavior.
FormTrak is the only promotional solution with a native integration within Veeva CRM, simplifying implementation and deployment.
The solution combines NorstellaLinQ data to provide valuable insights while streamlining brand strategy.
Suggestions alert reps whenever coverage changes so they can re-engage providers.
Dashboard helps brand managers understand prescribing behavior, distribution of potential patients and access barriers.
Seamlessly communicate access wins
to key prescribers.
View top plans based on lives data or HCP prescribing behavior.
Access content in offline mode.
Switch between templates, including a formulary grid, announcement card, or competitor grid.
Track performance across templates to see what’s resonating with HCPs—all without any disruption to the Veeva rep workflow.
Use real-world data to guide field rep deployment.
Provide users the insight they need for each account or physician they are aligned to.
Use your own claims data or MMIT’s claims assets.
Understand prescribing behaviors by knowing the market share and percent of business for each product.
Toggle between insights that are driven by lives data and physician prescribing behavior.
A dynamic, relevant, and real-time pull-through solution with the first and only native integration with Veeva CRM. Download this brochure today to learn more.
WHATS NEW
Learn how one small pharma company used MMIT to understand how payers viewed their product and its competitors and communicate coverage changes to providers.
This case study details how Peregrine Market Access leveraged MMIT’s Analytics and FormTrak solutions to help one pharma company spread the news about its product’s coverage to healthcare providers.
Learn why FormTrak’s integration in Veeva CRM is used by 25 organizations to help field reps and brand managers promote 46 brands.
RELATED SOLUTIONS
As the leading platform for pharma market access teams, MMIT Analytics analyzes comprehensive formulary, policy and restriction information to evaluate patient access for your brands, competitors and analogs.
MMIT Landscape is an easy-to-navigate application that enables account managers to segment payers by market share, line of business, geographic reach and key relationship.
Surveillance delivers immediate and relevant payer policy updates to your inbox via configurable email alerts.
RELATED SOLUTIONS
Web-based market access software—integrated with our Analytics solution—that tracks weekly patient access data performance across geographies, payer channels and specific accounts during critical launch milestones.
MMIT’s Patient Access Analytics solution combines coverage data and claims data to provide commercial pharma teams with a unique view of payer and prescriber behavior.
