FormTrak

Clear Up Coverage Confusion for HCPs

FormTrak’s promotional and strategy tools connect comprehensive formulary and medical policy information to promotional templates that support personal and non-personal channels.

MMIT’s FormTrak Integration in Veeva CRM

Field teams can create promotional cards with industry-leading patient access data within Veeva CRM, the most dominant pharma field team CRM. And brand managers can use real-world data to deploy field reps more efficiently and create brand strategies tailored to your HCPs’ prescribing behavior.

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Native Integration

FormTrak is the only promotional solution with a native integration within Veeva CRM, simplifying implementation and deployment.

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Combined Data

The solution combines claims, lab and coverage data to provide valuable insights while streamlining brand strategy.

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Alerts

Suggestions alert reps whenever coverage changes so they can re-engage providers.

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Access Overview

Dashboard helps brand managers understand prescribing behavior, distribution of potential patients and access barriers.

Feature

For Field Teams

Seamlessly communicate access wins
to key prescribers.

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View top plans based on lives data or HCP prescribing behavior.

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Access content in offline mode.

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Switch between templates, including a formulary grid, announcement card, or competitor grid.

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Track performance across templates to see what’s resonating with HCPs—all without any disruption to the Veeva rep workflow.

Feature

For Brand Leads

Use real-world data to guide field rep deployment.

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Provide users the insight they need for each account or physician they are aligned to.

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Use your own claims data or MMIT’s claims assets.

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Understand prescribing behaviors by knowing the market share and percent of business for each product.

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Toggle between insights that are driven by lives data and physician prescribing behavior.

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Pricing

New Available Add-Ons

Provide Insights Into Provider and Payer Behavior

Non-Personal Promotion From Skipta

Pair FormTrak’s personal promotion solution with non-personal promotion from Skipta, another Norstella company. Skipta is a professional social network of specialized online medical communities for verified HCPs.

Features
  1. Target your key HCPs with opportunities to integrate your key sponsor content in multiple formats.
  2. Deliver customized KOL content to targeted HCPs.
  3. Improve awareness and literacy around your brand and clinical results.
  4. Identify the next best action for omnichannel marketing.

Dashboard for Home Office Teams

FormTrak can be bundled with a dashboard for the home office team that provides a holistic view of all accounts and their prescribing behaviors.

Features
  1. Allow brand leads to drill down into specific territories, accounts, payers, and NPIs to understand market share assessment, potential patient reach, physician targeting, and more.
  2. Ingest client-configured zip to territory alignment.
  3. Gain insight into your entire market basket and understand how your product is doing compared to competitors.
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“It’s a fantastic tool, and it gets reps focused on where opportunity is, especially at the doctor level.”

Market Access Lead

Large Pharma Company

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“We’re excited to transition to FormTrak in Veeva to streamline our process. It’s the best partnership and application for our team.”

Executive

Large Pharma Company

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“Our field reps use it all the time. It’s our smoothest go-live ever with a Veeva CRM vendor. It works without issues, and we don’t need to worry.”

Executive

Large Pharma Company

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“Ryan [Witherington] and the team at MMIT have been great partners in our initiatives to analyze and communicate payer policy data for our product through innovative field tools, both MMIT-developed and developed by us using MMIT data. FormTrak Web, in particular, has been well-received by our field sales team and we are excited to transition to FormTrak in Veeva to streamline the process and make it an even more valuable tool.”

Director of Market Access

Large Pharma Company

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Additional Resources
Case Study
From Impasse to Insights:
Finding a Way Forward With FormTrak
Learn how pharma companies that were early adopters of MMIT’s FormTrak integration in Veeva CRM see the new functionality changing their workflow.
Case Study
Building a Strong Commercialization Strategy with MMIT's Core Products
Learn how one biotech company used MMIT’s Analytics, Surveillance, FormTrak and Coverage Search tools to achieve its launch goals early.