Align Your
Field Message

MMIT connects comprehensive formulary and medical policy information to promotional templates that support personal and non-personal channels. Give your field teams the data and messages they need to pull through access wins and keep your brand ahead of the competition.


MMIT’s FormTrak Integration in Veeva CRM

Now your field teams can access FormTrak seamlessly within Veeva CRM, thanks to the first native market access integration. It pairs industry-leading patient access data and promotional cards with the most dominant pharma field team CRM to create an unprecedented solution for prescriber engagement. Streamline your promotional workflow with smart Veeva CRM role-based card creation and deploy trackable, market-facing messaging from a single source of truth.

Yes! I want FormTrak to help field sales educate HCPs on my brand’s access.

Streamline your promotional workflow with MMIT’s integration with Veeva CRM


“Ryan [Witherington] and the team at MMIT have been great partners in our initiatives to analyze and communicate payer policy data for our product through innovative field tools, both MMIT-developed and developed by us using MMIT data. FormTrak Web, in particular, has been well-received by our field sales team and we are excited to transition to FormTrak in Veeva to streamline the process and make it an even more valuable tool.”

— Director of Market Access, Large Pharma Company

Meet the Expert Session

MMIT’s FormTrak Integration in Veeva CRM: Smoothing Access to Therapy

Learn how MMIT’s FormTrak tool helps prescribers get their patients on the right therapy even amid complex drug coverage requirements. With FormTrak’s new market access native integration in Veeva CRM, pharma field teams can deliver a consistent and simple access message right in Veeva’s platform.


Infuse Approved Patient Access Content into HCP Engagements

  • Full native integration into Veeva CRM, Veeva Engage and Veeva Approved Email
  • Dynamic data refresh means you can send once and data refreshes each time an HCP opens the email
  • Offline capabilities to ensure your reps aren’t caught empty-handed

Easily deliver policy requirements to HCPs

  • Increase field sales team confidence when addressing HCPs’ coverage questions
  • Reduce prescription denials and abandonment
  • Eliminate delay to patient therapy with instant transparency

Additional Resources

woman-showing-talking-about-information-graphs-in-computer-tablet-while-sitting Case Study

From Impasse to Insights: Finding a Way Forward With FormTrak

Learn how pharma companies that were early adopters of MMIT’s FormTrak integration in Veeva CRM see the new functionality changing their workflow.

young-bearded-businessman-talking-on-smartphone-in-office-while-using-laptop Brochure

MMIT's FormTrak Integration in Veeva CRM

Learn more about MMIT’s FormTrak integration with Veeva CRM.


Related Solutions to Support Your Strategy

MMIT offers a variety of payer access data and insights solutions.

Case Studies

Read customer success stories on their journey to solve business challenges.

From Impasse to Insights: Finding a Way Forward With FormTrak


From Impasse to Insights: Finding a Way Forward With FormTrak

How MMIT helped a midsize pharmaceutical sales team influence prescriber behavior and overcome barriers to access.