Launch Coverage

Track Drug Launch Performance Across Payers

MMIT is now offering the only configurable, web-based market access software—integrated with our Analytics solution—that tracks weekly patient access data performance across geographies, payer channels and specific accounts during critical launch milestones.

Gauge the Impact of Payers’ New-to-Market Policies on Your New Drug Launch for a 360° View of Market Access

Now companies can internally share launch access performance with executives and their teams, allowing them to prioritize pull-through, monitor positive/negative changes and adjust their contracting strategy.

Tracking patient access data in real-time is critical to early brand success!

Use Launch Coverage Analytics to:

  • Executive Dashboard/Reports:
    Compare week over week performance across all payers and generate visuals that tell the story of your brand’s performance.
  • Inform Payer Action:
    Filter and drill-down to the most meaningful changes each week to develop a plan of attack for the payers driving the most significant changes.
  • Manufacturers:
    Eliminate and reduce the burden on their internal analytics teams and let MMIT’s industry-leading coverage information shine a light on market opportunities at launch.

Learn More About How Launch Coverage Analytics Can Support Your Therapy


This capability is something we’ve been looking for since I started. It provides us a more precise picture of launch performance and helps us identify trends in the changing landscape – to paint the broader picture in key territories. Filtering payer policies within employer groups is a valuable bonus!

Access Manager at Top 50 Manufacturer

Related Solutions to Support Your Strategy

Put our team to work for your brand and simplify patient access with MMIT’s solutions. Learn more about them below: