Strategic Launch Report & Evaluate Forecast
MMIT Strategic Launch Report provides drug manufacturers with a realistic view of payers’ coverage adoption rates and utilization management within the first year post-launch.The report is paired with consensus forecast data from our partner, Evaluate, for currently approved and pipeline agents within the target indication, to help you identify competitors and challenges and proactively plan your near- and long-term strategies.
Use Strategic Launch Report & Evaluate Forecast to:
- Predict one-year uptake of a pipeline agent
- Outline payer and channel segmentation and identify slow and more restrictive payers and PBMs across various channels
- Perform launch scenario analysis for appropriate analogs to identify what led to their respective uptake curves
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Strategic Launch Report & Evaluate Forecast Can Help Commercial Teams
- Highlight potential obstacles from new drug launch policies
- Inform speed of decision-making
- Correlate analogs’ policy uptake with sales volumes to get a complete picture and set realistic launch expectations
- Identify scenarios when agents with more restrictive or slow policy uptake still experienced sales uptake or vice versa
- Through color commentary from Evaluate and MMIT syndicated reports, understand the reasoning behind what payer did vs. what physicians did
Evaluate and MMIT united in August 2021 to offer customers a unique and comprehensive data solution offering both analytical and predictive data insights across the entire drug life cycle. London-based Evaluate is a leading provider of commercial intelligence and predictive analytics to the pharmaceutical industry.
Additional Resources
MTE Session
Predicting Payer Uptake with Precision
Learn when and how to select the right analogs to set the most accurate expectations and payer strategy at launch.
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MTE Session
Access Trends for Innovative Technology Cell and Gene Therapies, Biomarkers, and Telemedicine
Learn about access barriers to the use of innovative technology such as administrative burden and reimbursement challenges.
VIEW RECORDING NOWRelated Solutions to Support Your Strategy
MMIT offers a variety of payer access data and insights solutions.