Strategic Launch Report
and Evaluate Forecast

Predict Payer Uptake of New Drugs With Precision

MMIT Strategic Launch Report provides drug manufacturers with a realistic view of payers’ coverage adoption rates and utilization management within the first year post-launch.The report is paired with consensus forecast data from our partner, Evaluate, for currently approved and pipeline agents within the target indication, to help you identify competitors and challenges and proactively plan your near- and long-term strategies.

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Predict

Predict one-year uptake of a pipeline agent.

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Segment

Outline payer and channel segmentation and identify slow and more restrictive payers and PBMs across various channels.

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Perform

Perform launch scenario analysis for appropriate analogs to identify what led to their respective uptake curves.

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Complete

Complete the picture of how medical exceptions and market demand impact sales post-launch.

Features

How We Help

Strategic Launch Report and Evaluate Forecast can help commercial teams produce more accurate forecasts of launch activity, even in new indications and those with a lot of pipeline and/or competitive activity and limited payer coverage.

Reveal

Highlight potential obstacles from new drug launch policies.

Correlate

Correlate analogs’ policy uptake with sales volumes to get a complete picture and set realistic launch expectations.

Increase Efficiency

Increase rebate processing team efficiency.

Reduce Leakage

Reduce rebate leakage and protect millions of dollars from leaving your organization due to incorrect formulary and medical benefit positioning.

Improve Reach

Conduct more comprehensive contract evaluation.

Identify

Identify scenarios when agents with more restrictive or slow policy uptake still experienced sales uptake or vice versa.

Understand

Through color commentary from Evaluate and MMIT syndicated reports, understand the reasoning behind what payer did vs. what physicians did.

Minimize Errors

Minimize data inaccuracies and human-made errors.

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Learn More About Strategic Launch Report

Download the brochure to learn how your team can predict payer and PBM uptake for your new brand with precision.

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WHATS NEW

Keep Up-to-Date With Key Insights From MMIT

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Strategic Launch Report With In-Depth Interviews

Learn how a pharma company leveraged MMIT’s Strategic Launch Report combined with In-Depth Interviews to get a unique view into the market access path for its therapy.

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Mobilizing Data for Product Launch Success

Learn how one small biopharma company achieved 95% payer coverage for its rare disease therapy using MMIT’s strategic data solutions.

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Predicting Payer Uptake with Precision

Learn when and how to select the right analogs to set the most accurate expectations and payer strategy at launch.

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RELATED SOLUTIONS

Solutions to Support Your Strategy
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Message Monitor

Use Message Monitor to capture key payer and IDN decision-makers’ insights around brand perception so you can better position your product against the competition.

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Analytics

As the leading platform for pharma market access teams, MMIT Analytics analyzes comprehensive formulary, policy and restriction information to evaluate patient access for your brands, competitors and analogs.

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Launch Coverage Analytics

MMIT is now offering the only configurable, web-based market access software that tracks weekly patient access data performance across geographies, payer channels and specific accounts during critical launch milestones.

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RELATED SOLUTIONS

Solutions to Support Your Strategy

FormTrak

FormTrak connects comprehensive formulary and medical policy information to promotional templates to give field teams insights and promotional assets related to your brand’s drug coverage.

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Coverage Search

Access detailed drug formulary status and medical policies with Coverage Search for iPad, iPhone, and Android devices.

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Payer Landscape

MMIT Landscape is an easy-to-navigate application that enables account managers to segment payers by market share, line of business, geographic reach and key relationship.

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RELATED SOLUTIONS

Solutions to Support Your Strategy
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Surveillance

Surveillance delivers immediate and relevant payer policy updates to your inbox via configurable email alerts.

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