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P&T Perspectives

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Real P&T Professionals. Real Market Research.

Exposing potential obstacles through market research with unbiased and objective insights from P&T decision-makers is critical.

MMIT P&T Perspectives provides qualitative and tangible feedback through a realistic simulated P&T session that informs your individual brand strategy and enables you to understand how your product and/or competitor’s product will fare in an actual P&T Committee review.

Use P&T Perspectives to:

  • Simulate a health plan or IDN P&T environment of your choice through a 90-minute live-streaming session
  • Observe a realistic P&T meeting to evaluate your brand’s potential barriers and inform brand strategy
  • Understand how P&T decision-makers perform cost analyses on your brand or competitors via custom financial scenarios designed by your internal experts
  • Analyze a clinical dossier developed autonomously by a clinical pharmacist for review of your brand and relevant therapeutic areas, with the opportunity to provide additional clinical data and/or target product profile

Learn More About P&T Perspectives



P&T Perspectives helps:

  • Understand the P&T mindset around events within your therapeutic category.
  • Watch how a P&T committee responds to your clinical data and different contracting scenarios.

Use MMIT’s Leading Market Research to:

  • Identify knowledge gaps among P&T decision-makers to position and focus your brand’s strategy more tightly.
  • Test market conditions of your choosing to minimize variables bringing your product to market.
  • Recognize how a health plan or IDN may evaluate costs for my brand and competitors.

View Samples of Recent P&T Sessions to See the Insights MMIT Delivers

Additional Resources

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Past P&T Perspectives Sessions

View video clips from previous P&T Perspectives sessions to help prepare for your brand own review.

VIEW VIDEO CLIPS
business-people-over-laptop-looking-pt-perspectives-data Case Study

Preparing for Launch with P&T Perspectives

Learn how a P&T review helped one pharma company understand how its product would be assessed, leading to a new focus on gathering real-world evidence.

DOWNLOAD THE CASE STUDY

Related Solutions to Support Your Strategy

MMIT offers a variety of payer and IDN insights solutions.

Message Monitor Strategic Launch Report Rapid Response Analytics

case study

Preparing for Launch with P&T Perspectives

Download

Preparing for Launch with P&T Perspectives

Learn how a P&T review helped one pharma company understand how its product would be assessed, leading to a new focus on gathering real-world evidence.