Real P&T Professionals. Real Market Research.
Exposing potential obstacles through market research with unbiased and objective insights from P&T decision-makers is critical.
MMIT P&T Perspectives provides qualitative and tangible feedback through a realistic simulated P&T session that informs your individual brand strategy and enables you to understand how your product and/or competitor’s product will fare in an actual P&T Committee review.
Use P&T Perspectives to:
- Simulate a health plan or IDN P&T environment of your choice through a 90-minute live-streaming session
- Observe a realistic P&T meeting to evaluate your brand’s potential barriers and inform brand strategy
- Understand how P&T decision-makers perform cost analyses on your brand or competitors via custom financial scenarios designed by your internal experts
- Analyze a clinical dossier developed autonomously by a clinical pharmacist for review of your brand and relevant therapeutic areas, with the opportunity to provide additional clinical data and/or target product profile
Learn More About P&T Perspectives
P&T Perspectives helps:
- Understand the P&T mindset around events within your therapeutic category.
- Watch how a P&T committee responds to your clinical data and different contracting scenarios.
Use MMIT’s Leading Market Research to:
- Identify knowledge gaps among P&T decision-makers to position and focus your brand’s strategy more tightly.
- Test market conditions of your choosing to minimize variables bringing your product to market.
- Recognize how a health plan or IDN may evaluate costs for my brand and competitors.
View Samples of Recent P&T Sessions to See the Insights MMIT Delivers
Additional Resources
Video Clips
Past P&T Perspectives Sessions
View video clips from previous P&T Perspectives sessions to help prepare for your brand own review.
VIEW VIDEO CLIPS
Case Study
Preparing for Launch with P&T Perspectives
Learn how a P&T review helped one pharma company understand how its product would be assessed, leading to a new focus on gathering real-world evidence.
DOWNLOAD THE CASE STUDYRelated Solutions to Support Your Strategy
MMIT offers a variety of payer and IDN insights solutions.