Exposing potential obstacles through market research with unbiased and objective insights from P&T decision-makers is critical.
MMIT P&T Perspectives provides qualitative and tangible feedback through a realistic simulated P&T session that informs your individual brand strategy and enables you to understand how your product and/or competitor’s product will fare in an actual P&T Committee review.
View video clips from previous P&T Perspectives sessions to help prepare for your brand own review.
VIEW VIDEO CLIPSLearn how a P&T review helped one pharma company understand how its product would be assessed, leading to a new focus on gathering real-world evidence.
DOWNLOAD THE CASE STUDYMMIT offers a variety of payer and IDN insights solutions.