Payers Use Apps to Keep People Informed, Healthy During Pandemic

As the COVID-19 crisis tightened its grip on the U.S., industries from restaurants to retail turned to technology to better serve customers who were sheltering at home. Health insurers were no exception, as tech played a major role in their response to the public health crisis. In fact, some insurers took the opportunity to develop new virtual apps or reconfigure existing ones in order to help members face the myriad challenges posed by the new coronavirus.

Two such insurers worked with Microsoft Corp. to bolster their efforts. Most recently, UnitedHealth Group partnered with the technology company to launch a “return-to-workplace” protocol, supported by a smartphone app called ProtectWell, which aims to help companies safely transition their workers back to the office as state restrictions loosen.

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Leslie Small

Leslie Small

Leslie has been working in journalism since 2009 and reporting on the health care industry since 2014. She has covered the many ups and downs of the Affordable Care Act exchanges, the failed health insurer mega-mergers, and hundreds of other storylines spanning subjects such as Medicaid managed care, Medicare Advantage, employer-sponsored insurance, and prescription drug coverage. As the managing editor of Health Plan Weekly and Radar on Drug Benefits, she writes and edits for both publications while overseeing a small team of reporters who also focus on the managed care sector. Before joining AIS Health, she was a senior editor for the e-newsletter Fierce Health Payer, and she started her career as a copy editor at multiple local newspapers. She graduated with a dual degree in journalism and political science from Penn State University.

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