Payers Use Apps to Keep People Informed, Healthy During Pandemic

As the COVID-19 crisis tightened its grip on the U.S., industries from restaurants to retail turned to technology to better serve customers who were sheltering at home. Health insurers were no exception, as tech played a major role in their response to the public health crisis. In fact, some insurers took the opportunity to develop new virtual apps or reconfigure existing ones in order to help members face the myriad challenges posed by the new coronavirus.

Two such insurers worked with Microsoft Corp. to bolster their efforts. Most recently, UnitedHealth Group partnered with the technology company to launch a “return-to-workplace” protocol, supported by a smartphone app called ProtectWell, which aims to help companies safely transition their workers back to the office as state restrictions loosen.

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• Health Plan Weekly